NEW YORK - Accounting and advisory firm Berdon LLP came up with an innovative way to include its team members in the office's recent renovation.
In a program entitled "Art Give and Get," team members were invited to submit electronically their favorite photographs from the Greater New York City area. Hundreds of photos were submitted by team members at all levels - from administrators to partners - which were then reviewed and selected by an outside professional. Selected photographs were custom-framed and now hang throughout the Firm's four floors at 360 Madison Avenue. Each photo is accompanied by a brass plaque that identifies the location as well as the photographer.
"The program was more successful than we ever imagined," said Managing Partner Mark Bosswick, "both in terms of the quality and quantity of photos that were submitted. We had no idea that we had so much talent within the Firm. We hope the project demonstrates yet one more way how much we value our team members. "
Varied art work that formerly hung in the office was made available to all team members in an art give-away program as well. Team members formed lines down the hall the morning of the give-away program.
Response from those whose pictures now grace the walls has been extremely positive.
"I think it's awesome that Berdon gave us an opportunity to show off our other talents," said Tax Associate Yehuda Weinman, who has been with the Firm for three years. "I'm really excited that some of my pictures were selected. It's nice walking around the halls and seeing my colleague's photos on the walls."
Marketing Manager Robert Orr said, "It is particularly gratifying to see some of my photos on the office walls. I have been at Berdon for less than a year, and this project really makes me feel connected to the Firm. I am sure that others feel the same way."
The "Art Give and Get" program is one facet of Berdon's recent makeover, which includes the unveiling of a new logo and tagline, a new website, and a totally renovated office.
"We spend a lot of time in the office," said Bosswick, "and we truly want people to feel at home here. We hope that showcasing their photographic talent will help everyone feel a little more at home."