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November142022

Corporate Culture and Hybrid/Remote Work

Narisa Silver

11.14.22 | Operations Chat

According to a 2022 McKinsey survey of 25,000 people, 58% of all Americans report having the opportunity to work from home at least one day per week. About 35% report having the option to work full time.

Remote work positions have more than tripled compared to pre-COVID levels. Data scientists at Ladders estimate that 20 million professional jobs in North America were remote by the end of Q4 2021. “This change in working arrangements is impossible to overhype. As big as it is, it’s even bigger than people think,” says Ladders CEO Marc Cenedella, who claims remote work is the largest societal change in America since the end of World War II. Lynda Gratton, professor of management at London Business School and author of Redesigning Work: How to Transform Your Organisation and Make Hybrid Work for Everyone, believes we are experiencing “the greatest global shift in the world of work in a century.”

Gartner claims that over 80% of company leaders plan to allow employees to work remotely at least part-time after the pandemic ends. To remain competitive, U.S. businesses must develop workplace policies that promote a culture that includes fully remote and hybrid work. Remote work greatly expands the geography of a company’s hiring efforts and offers new opportunities for workers living far from a company’s office.

Culture encourages employees to respect a company’s values. Company policies and decisions must be communicated to workers in an open and transparent manner. A culture that promotes communication with remote colleagues online creates camaraderie, connection, and well-being. Inclusiveness should be fostered to ensure transmission of culture. In a healthy remote work environment, culture is documented transparently, making it accessible to everyone.

Companies should encourage employees to balance work and life in a remote environment. Video conferencing can be used to make people more comfortable by sharing each other’s lives in a casual, home setting and helping to build a culture of trust. Leaders and teammates must be actively involved in welcoming new employees. Documentation is essential to avoid dysfunction and should be used to mentor new team members. Many experts suggest companies offer group chats and forums for employees who have skills, hobbies, or other interests outside work.

According to Pamela Hinds and Brian Elliott (WFH Doesn’t Have to Dilute Your Corporate Culture), “Almost every executive we talked with over the past few months knows that we’re entering a new, untested period. It will take early experimentation to generate ways of promoting remote-first cultures … Leaders must recognize that thriving in the new era of work depends on being open to new formulas for building and maintaining strong culture.”

Advances in information and communications technology will continue to create significant innovation in the way we work. Competition requires management to create a culture that emphasizes employee-driven flexibility. Companies must recognize that culture is evolving and make a significant effort to direct it in new directions.

If you have any questions about this analysis, I can be reached at 212.331.7436 | nsilver@berdonllp.com

References

Abril, Danielle (September 9, 2022). How to Promote Culture in a Remote Workplace. The Washington Post.

Airtasker (March 31, 2020). The Benefits of Working from Home.

Apollo Technical (May 11, 2022). Statistics on Remote Workers That Will Surprise You.

Britt, Hugo (May 27, 2022). The 5 Biggest Remote Hiring Trends and Statistics in 2021. Vervoe.

Buffer. State of Remote Work – 2022.

Counts, Scott; Siddharth Suri; Alaysia Brown; Brian Xu; Sharat Raghavan (August 4, 2022). Who Gets to Work in the Digital Economy? Harvard Business Review.

Dua, Andre; Kweilin Ellingrud; Phil Kirschner (June 23, 2022). Americans Are Embracing Flexible Work – And They Want More of It. McKinsey & Company.

FinancesOnline. 17 Remote Work Software Trends for 2022/2023: Current Forecasts You Should Know.

Forbes (January 30, 2021). 16 Ways to Preserve Company Culture in a Remote Environment.

Gartner (July 14, 2020). Gartner Survey Reveals 82% of Company Leaders Plan to Allow Employees to Work Remotely Some of the Time.

GitLab. Building and Reinforcing a Sustainable Remote Work Culture.

GitLab. The Remote Work Report 2021.

Hinds, Pamela; Brian Elliott (February 1, 2021). WFH Doesn’t Have to Dilute Your Corporate Culture. Harvard Business Review.

Howarth, Josh (May 4, 2022). 8 Key Remote Work Trends for 2022-2024. Exploding Topics.

Ladders (January 3, 2022). Nearly 20% of All Professional Jobs Are Now Remote.

Oldham, Ethan (February 1, 2022). 2022 Remote Work Trends: How Remote Work Is Changing the Geography of Hiring for Good. Emsi.

Owl Labs. State of Remote Work 2021.

Parker, Kim; Juliana Horowitz; Rachel Minkin (December 9, 2020). How the Coronavirus Outbreak Has – and Hasn’t – Changed the Way Americans Work. Pew Research Center.

Parker, Kim; Juliana Horowitz; Rachel Minkin (February 16, 2022). COVID-19 Pandemic Continues to Reshape Work in America. Pew Research Center.

Peek, Sean (August 4, 2022). Communication Technology and Inclusion Will Shape the Future of Remote Work. Business News Daily.

Pontefract, Dan (February 17, 2022). How to Make Hybrid Work for Everyone. Forbes.

Robinson, Bryan (February 1, 2022). Remote Work Is Here to Stay and Will Increase into 2023. Forbes.

Steward, Jack (April 24, 2022). The Ultimate List of Remote Work Statistics for 2022. Findstack.

Turner, Jordan; Mary Baker (June 16, 2022). 9 Future of Work Trends Post Covid-19. Gartner.

Narisa Silver, Talent Acquisition Manager of Berdon LLP, combines a background in legal and accounting recruiting paired with personal experience as a real estate and tax attorney. Narisa works with candidates and stakeholders at all levels, from Associate to Partner, and leverages her passion for talent acquisition, human resources, and helping to build the best workplace possible for everyone.

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