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Advisor Overview

EXPERIENCE HIGHLIGHTS

Sally L. Hoffman is a Senior Advisor to the Berdon LLP Litigation, Valuation & Dispute Resolution Group and a member of the AAA's National Roster of Neutral Arbitrators with 35 years of experience.  She is expert at litigation consulting, with in-depth expertise in investigations of alleged fraudulent financial reporting, consulting in the application of generally accepted accounting principles (GAAP) and auditing standards (GAAS), damage analyses, fraud investigations, contract and business disputes, and forensic accounting.

Ms. Hoffman is a nationally recognized authority on accounting and auditing standards, professional ethics, and Securities and Exchange Commission (SEC) reporting requirements. She has been active in the profession’s standard-setting process and has served on all three senior technical committees of the American Institute of Certified Public Accountants (AICPA): the Auditing Standards Board; the Financial Reporting Executive Committee (formerly the Accounting Standards Executive Committee); and the Professional Ethics Executive Committee. She also served on the Professional Standards and Practices Committee of the Association of Certified Fraud Examiners.

As a member of the Auditing Standards Board’s Fraud Task Force, she helped draft the Statement of Auditing Standards No. 99, Consideration of Fraud in a Financial Statement Audit. Ms. Hoffman also served on the AICPA Fraud Task Force charged with developing required knowledge for forensic accountants. 

Ms. Hoffman has extensive experience consulting on and rendering opinions in matters regarding adhering to GAAP and GAAS.  Working on both the plaintiff and defense side, she has been retained by counsel defending CPAs and those alleging violations of professional standards.  In securities matters, she has been retained as an expert by the SEC as well as by defendants appearing before the commission.  She has served as an expert for the U.S. Attorney’s Office and for counsel defending investigations brought by that office.  Ms. Hoffman also applies her deep GAAP and GAAS knowledge to post-acquisition disputes, matters involving disagreements between joint venture partners as well as between shareholders in privately held businesses, contract disputes, and internal investigations.  She has performed numerous forensic accounting assignments and fraud investigations of all types.

In the damages arena, Ms. Hoffman is experienced in performing damage analyses and critiquing an opponent’s calculation in myriad circumstances across a diverse breadth of industries.  Her practice has included business interruption lost profits, loss from improper termination of a franchise, breach of contract, and the financial impact of the failure of professionals or consultants to fulfill their obligations, to name a few. 

Ms. Hoffman has testified in federal and state courts; AAA, JAMS, and private arbitration proceedings; and SEC administrative hearings. Both federal and state judges have cited her testimony:  In a securities matter in federal court, Ms. Hoffman was regarded as “well qualified and fully credible” … in denying a motion to vacate a jury verdict in another securities matter, the judge concluded he could not “sustain [defense] arguments that Hoffman’s testimony was wanting in either weight or credibility” … and in a damages matter in NJ state court, the court found her to be “a very credible and conservative witness.”

CAREER TIMELINE 

2014-Present:         Berdon LLP:  Senior Advisor,
                               Litigation, Valuation & Dispute Resolution Group 

2002-2013   :         Berdon LLP:  Partner, Co-Director
                               Litigation, Valuation & Dispute Resolution Group

1997-2002   :         Perelson Weiner LLP: Partner in Charge,
                               Litigation Services and member of
                               Technical Standards Group

1990-1997   :         EisnerAmper LLP: Partner in Charge
                              Litigation Services Department and member of
                              Technical Standards Group

1980-1990   :         KPMG Peat Marwick and predecessor
                              Main Hurdman

  • 1988-1990: Audit Partner
  • 1984-1988: Senior Manager/Manager
  • 1980-1984: Staff

PROFESSIONAL MEMBERSHIPS AND ACTIVITIES

American Arbitration Association

American Institute of Certified Public Accountants

American Society of Women Accountants

  • Founder and past president of the Westchester-Fairfield Chapter

Association of Certified Fraud Examiners

New York State Society of Certified Public Accountants

UJA Federation of New York City

  • Past member of the Audit Committee          

Ms. Hoffman has authored numerous articles on accounting and auditing topics, including, “New Control Framework for Today’s Business Environment,” Nassau Lawyer, April 2014;“Scrutiny of Internal Controls Growing,” Attorney Alert, Berdon LLP, February 2014; “Advising Auditors and Audit Committees on New PCAOB Standard for 2013,” Attorney Alert, Berdon LLP, May 2013; “The CPA’s Professional Standards:  What Are They? Who Sets Them? What are the Key Issues Today?,” ALI CLE Course Materials Journal, February 2005; “Summary of SAS 99, Consideration of Fraud in a Financial Statement Audit,” New York State Society of Certified Public Accountants Foundation for Accounting Education, July 2003.

A frequent speaker before professional organizations, among Ms. Hoffman’s topics are “New Standard for Auditors and Audit Committees:  What Attorneys and Their Clients Need to Know,” New York Law Journal Webinar, November 12, 2013; “Reading Public Company Financials: What You Need to Know,” Practising Law Institute Briefing Webinar, January 30, 2013; and “The Audit Process and Recent Developments in the Accounting Profession,” ALI CLE, February 2003, May 2004, and February 2005.    

EDUCATION, LICENSES, AND HONORS

  • Masters of Business Administration, Pace University, 1980
  • Bachelor of Arts, University of Toronto, 1964
  • Certified Fraud Examiner, Association of Certified Fraud Examiners
  • Certified in Financial Forensics, AICPA
  • Licensed as a CPA in New York and New Jersey
  • Elijah Watt Sells Award - Gold Medal recipient for the highest score
    in the United States on May 1980 CPA examination,
    presented by the AICPA
  • Public Accountants Award, NYSSCPA